Web Content Management ASP Optimizing portal for search engine
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debonair47

senior member

41 posts
posted on 2/24/2004 1:45:50 PM
Hello,

I'm trying to optimise portalv3 for search engine, unlike a plain html site, each of the pages cannot be optimised seperately.
I realise i can optimise the metatags ofi_header.asp. for the home page
Is there anyother way i can insert the keywords for a page specific to that page e.g. news & events pages?

Thanks,

Debonair47
Replies [ post reply ]
admin

senior member

1538 posts
replied on 2/25/2004 6:44:37 AM
Not sure about this one -- if I think of something it will be posted.

ASPapp.com Support
debonair47

senior member

41 posts
replied on 2/29/2004 6:41:26 PM
Hi,

Does anyone know how to optimise the asp application sites for search engines?

Cheers,

Debonair47
mauricio

senior member

59 posts
replied on 3/4/2004 4:01:08 AM
Pretty much it comes down to content. I've done little on Geekzone in terms of optimisation, but the basic rules apply.

Make sure you don't use a Javascript menu. Crawlers love html menus because they find their way through the site's structure.

If possible publish a page with a site map.

Make sure your pages have good content, not only one paragraph.

Arrange to have links from a website with a good page rank. After one year Geekzone has now a Google PR 7. It probably counted a few times on Slashdot (hey ASPAPP survives Slashdot!), and a few times in a high profile same topic related web site.

Make sure your text is clean and you don't use fancy things like H1 or H2 tags - use this sparingly.

Try to create descriptive links. Instead of "click here" use "Read our widget review".

You might want to add a code in the content.asp page to change the TITLE tag with the content.title string instead of simply your site's name (I haven't done this one yet).

To help search engines I've added a couple of sections to my content.asp. You'll notice at the bottom of content pages that I have the most recent entries for news, articles and reviews. I also have the most recent entries for the same category and sub category as the content being viewed.

It's all most common sense really. And lots of work.


--- Microsoft MVP Mobile Devices
Come visit Geekzone
debonair47

senior member

41 posts
replied on 3/4/2004 4:41:05 AM
Excellent recommendations Mauricio,

I will implement your recommendations line by line, seems very clear.
I see the new links section at the bottom, i have my one at the top called popular links.

However i wonder the best way to get links with a high ranking search engine website?

Thanks

Debonair47.
ptucker

new member

1 posts
replied on 3/4/2004 6:22:34 AM
Hi,

I am just starting the process of creating a portal using PortalApp. Having run another web site, I agree with mauricio about optimizing for search engines being a lot of work. Unfortunately there are no magic solutions for high rankings (I should know, I've tried most!).

What I am planning to do with this though is use url rewriting to get rid of all dynamic urls. Url rewriting is the process of having the web server convert a 'static' url that the user clicks to a dynamic url. Based on the rules you create, you could have http://www.geekzone.co.nz/content_id_2437/ map to http://www.geekzone.co.nz/cont
ent.asp?contentid=2437. The benefits of doing this is that search engines are much happier following static urls so will (hopefully) index the entire site on each visit.

The downsides to url rewriting are you have to host your own server as you need to install an ISAPI filter. That said though, if you are happy administering a server you can get a dedicated server for about US$50 per month. Also, the navigation throughout the site will have to be changed to generate the new 'static' urls. However, if the scheme works the benefits should outweigh the costs.

Some food for thought!
jmccann

junior member

9 posts
replied on 5/5/2005 7:20:44 AM
Is there any update on the ability to have unique meta tags for each page?

regrads,

jim mccann
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